I am so excited to dive into today’s topic all about websites! But before we do that, let me introduce our guest, Samantha Mabe – creative director and designer of Lemon and the Sea, that helps service providers and coaches who are ready to launch their signature offer and need a website that matches the high-caliber work they’re doing. So, whether you’re just starting out or looking to revamp your existing website, Samantha has some fantastic tips to share on how to convert more clients!
Click play below to listen to the full episode. 👉
From Jack-of-All-Trades to Website Expert
Samantha’s journey into website design is a story that many of us can relate to. She began her career offering a broad range of graphic design services, trying to be everything to everyone. However, she soon realized her passion lay in websites—the strategy and design that come together to create a powerful online presence.
The Myth of Niche Limitations
Samantha’s journey offers a valuable lesson about niching down. Often, we fear that specializing in one area will limit our potential client pool. But Samantha debunked this myth. By focusing on what she loved—website design—she attracted clients who were the right fit for her!
Why Your Website Matters
Now, let’s address a question that many beginners ask: “Do I need a website?” Samantha’s answer is a resounding “yes!” Having a website is like having a digital storefront—a place that you control and where potential clients can learn about you and your services. It’s also crucial for building trust, as it provides a professional image that social media alone can’t match.
Getting Started with Your Website
For those just starting out, Samantha recommends beginning with a simple website. Create key pages like a services page and a contact page to make it easy for visitors to learn about your offerings and get in touch. Don’t forget to start a blog. Even if you’re not ready to start a podcast, blogging is a great way to begin creating valuable content.
Choosing the Right Website Platform
Samantha advises starting with user-friendly platforms like Squarespace, which offer excellent integrations and ease of use. Avoid platforms like Kajabi if you’re not planning to offer online courses, as they can be more complex and expensive. Platforms like WordPress and Wix are also worth considering but may require more technical know-how.
Clear Path to Action
The ultimate goal of your website is to guide visitors to take action. Be crystal clear about what you offer and who your services are for. Use strategic calls to action (CTAs) throughout your site to lead visitors towards your primary goal, whether it’s booking a call or applying for your services.
Optimizing Your Existing Website
If you already have a website that’s not performing as expected, Samantha suggests a few key steps. First, ensure that all links work correctly. Then, focus on your website’s messaging. Answer visitors’ questions, use clear and legible fonts, and pay attention to mobile design, as a significant portion of your audience may be accessing your site via smartphones.
DIY vs. Hiring a Professional
Deciding whether to DIY your website or hire a professional depends on your business’s stage. If you’re still refining your services and target audience, it’s okay to DIY temporarily. However, once you’ve honed in on your niche, consider hiring a web designer to create a site that truly represents your brand and converts visitors into clients effectively.
Remember, your website is a crucial asset in your online business journey. It’s not just a digital brochure but a dynamic tool for attracting and converting clients! So, whether you’re starting from scratch or improving an existing site, these website tips from Samantha Maeve will help you convert more clients and build a thriving online presence.
Connect with Samantha
Phew! We’ve covered a lot in this episode, but we’ve only scratched the surface of the insights Samantha shared during our chat. Click here to listen to the full episode!
And don’t forget to grab Samantha’s AI Homepage Writer to kickstart your website copywriting journey. It’s a fantastic resource for crafting compelling website copy that engage your visitors.
It’s time to take your website to the next level and convert more clients!
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