If you’ve recently become a virtual assistant, you may be feeling like this whole work from home, make your own schedule thing is too good to be true. Maybe you landed here because you’ve been Googling things like “how to find clients as a virtual assistant?” or “how to make money as a virtual assistant?” because quite frankly, you are struggling with both. After all, you need clients to make money as a freelancer, right?!!
I have worked with hundreds of women who have been in those same shoes; Googling the same phrases just like I once did when I was just getting started as a virtual assistant.
Although I struggled in those early days, it wasn’t for long. I quickly figured out the secret sauce to being a booked out virtual assistant and today I am sharing my top tips and tricks so you can do the same as well. These same 5 things are what helped me reach $3k months, $5k months, and eventually 5-figure months in less than a year of starting my freelancing business.
So what exactly did I do to become a booked out virtual assistant?
Niche Down Your Services and Who You are Serving
When you discover the world of freelancing you may think that by offering any and all services that that will be your golden ticket to landing all sorts of clients. The truth is, quite the opposite can happen. When you offer all the things to all sorts of people, you don’t have an opportunity to stand out in a crowd.
Instead of offering every service under the sun to anyone that will hire you, I recommend offering one, two services tops to a specific group of people. Pick a service you enjoy and find you are really good at. For example, maybe you find that you really enjoy podcast management and love working with online course creators. Great! Become known as the number one podcast manager for course creators. You can find out more about the different services you can niche down to in this blog post.
The more you are known as an expert for what you do, the more clients will come knocking on your door and the more you can charge.
Put Yourself Out There and Consistently Show Up
If you don’t talk about your business, how will anyone know it exists? It is so important to find the time to market your services and to stay as consistent as possible with your marketing efforts.
Where you market your services depends on where your ideal client is hanging out (IG, FB groups, LinkdIn, Twitter, etc.). Once you determine where they are, you want to create content that serves them. Share tips and tricks to highlight your expertise, behind the scenes content to give them a sneak peak of what you do, and some personal content to build connections.
Speak to Your Audience
It is super important that you know who you are talking to. As mentioned in tip #1, when you speak to everyone, you’re really speaking to no one. Instead of trying to target realtors, Etsy sellers, boutique owners, course creators, and more, find a niche that excites you and create your messaging specific to them.
Your messaging should be clear on social media, on your website, and through your email marketing efforts. Make your people feel like you are speaking directly to them rather than at a crowd of anyone and everyone.
Invest in Skills Training
In order to charge premium prices, you want to become an expert at one service. The more you are known as the expert for any given service, the more people will want to work with you.
But how do you become known as an expert? You invest in skills training! If you are looking to become a Pinterest marketing expert, I recommend investing in a Pinterest coure or membership in order to stay on top of best practices. By no means do you need to take every course under the sun, but investing in one or two courses will help you take your business to the next level.
Invest in Yourself
As I was growing my freelancing business, I quickly realized that I needed to not only invest in my skills training but also in myself in order to grow at a rate that would allow me to hit my income goals.
I started by investing in a coach and eventually a high-ticket mastermind. Each time I invested in these opportunities, my business grew exponentially. The coaches I worked with had a birds eye view of my business, a view I didn’t have. They were able to see things I couldn’t see and would have maybe never seen had I not invested in their services.
Ready to invest in yourself? Send me a DM over on Instagram so we can chat about the various ways I can support you in scaling your business.