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Aubree Malick

Navigating Motherhood and Mom Guilt While Building Your Business with Emily Whipple

ByAubree Malick January 22, 2021


Building a business while also trying to be a great mom, wife, friend is tough! I don’t know about you, but I have struggled with “mom guilt” from time to time over that last few years of building my business. I have wondered, “Am I doing enough for my kids?” or “What if I need to get a sitter to help?” Does that make me a bad mom? I know some of my listeners have also felt this way and that’s why I wanted to bring my dear friend Emily on the podcast today to talk about how we can navigate these feelings, how to not let them hold us back, and also how we can be both mom and business owner and not feeling guilty 24/7. If you’ve been struggling, this episode is for you, mama!

Emily Whipple is the creator of Ugly Honest, a mom blog that shares both her and other mamas’ experiences with postpartum depression and anxiety. She made the leap from teaching first graders to empowering other mamas after she had her second baby. You’ll most likely find her at the beach, sneaking breaks from building sandcastles with her two kids to catch up with the Ugly Honest community over on facebook.

In this episode, you will learn:

  • Emily’s journey after pregnancy and navigating postpartum depression
  • Why she decided to start the Ugly Honest community
  • The difference between shame and guilt
  • Juggling motherhood and building a business
  • How the Ugly Honest community benefits moms in all the stages

Connect with Emily: 

uglyhonest.com

(Free) FB Community: https://www.facebook.com/groups/uglyhonest/

Links Mentioned: 

Get on the Freelancer to CEO Academy Waitlist

Wanna do a coaching session with me? From business audits to monthly coaching sessions, there’s an option for you! Email us for the coaching menu at hello@aubreemalick.com

If you found value in today’s episode, I would love it if you shared this in your Instagram stories! Help us spread the message to more freelancers who are ready to step into the CEO role!

Connect with me on Instagram: @aubreemalick

Other Resources:

Join the Freelancer to CEO Podcast Community on Facebook

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REFLECT!! Are you taking time to reflect on you REFLECT!! 
 
Are you taking time to reflect on your business wins no matter how big or how small?
 
Are you taking time to reflect on what is going well and what might need some adjustments in your business?
 
Are you taking time to reflect on your WHY for starting your business in the first place? Has it changed?
 
As a society, we are constantly moving at a million miles a minute and as a result, we often neglect to reflect. 
 
As an entrepreneur, I try to reflect on all of the above at least once a quarter. I even have a reminder set in my calendar to do so. 
 
By taking time to reflect, to pause, to think, it allows me to progress and grow. 
 
I challenge you to do the same!! 
#workathomemom #momsinbusiness #stayathomemoms #thegreatresignation #freelancingfemales #virtualassistants #formerteacher #workfromhomelife #momssupportingmoms #momsonamission #workfromanywhere
Are you afraid to niche down your services in fear Are you afraid to niche down your services in fear that you will miss out on working with potential clients?

I hear this all the time from my Prep students who are a few months into their freelancing journey. 

They have plateaued in their earning potential and as I advise them to niche down their services, I get responses like “But Aubree, I’m afraid I won’t get clients.”

They feel like they have to offer all the things and be available to do any and all services in order to grow their business but quite the opposite is true. 

By niching down, you are opening the doors for so much more. You are opening the doors to be seen as an expert in your field, as the go-to person for X, as the must-hire for _______ service. 

And with that comes the ability to bump up your prices. If you are an in-demand service provider offering just one service, people are going to want to pay a premium price. They want the specialist, not the Jack (Jill) of all trades that can do it all. 

So if you have been considering niching down to offer just one service, take this as a sign that NOW is the time! 

What do you/or what do you want to specialize in?

#womenentrepreneurs #ceomindset #onlinemarketingstrategies #scaleyourbusiness #virtualassistantforhire
When you are just starting out as a freelancer, th When you are just starting out as a freelancer, there are 4 must-do’s I always recommend. 

First, you want to make sure the legal side of things are set up whether you decide to file for an LLC or sole proprietor. 

Next, you will want to decide what services you will offer. Do you want to offer more general VA type services or do you want to specialize in one specific area such as website design?

After that, it is time to create your packages. Think about what you will charge for the services you provide. How many packages will you offer. Are you willing to make custom packages? Think through it all.

Last, you will want to create a portfolio that you can share with potential clients. Be sure to share who you are, how you can serve them, the services you offer, and what you charge for those services. 

If all of this feels overwhelming head to the link in bio to watch my free training when I go more in depth with each of the above steps. 

#ceolife #workfromhoejobs #workfromhomemomlife #workfromhomemomjobs #earnmoneyfromhome
Did you know you might be missing out on working w Did you know you might be missing out on working with potential clients simply because you are not following up?

I learned the importance of following up very early on in my freelancing journey. 

If you connect with someone in a FB group, follow up with them via email and provide further details regarding how you can support them with the services you offer. 

If you are having a genuine conversation with a potential client in the DM’s and they say they might be interested in the future, follow up with them a month or two later to see if now is a better time. 

If you had an awesome discovery call, sent over a proposal and contract but have yet to hear back, send a follow up email. 

People get BUSY! It is very likely that the person on the other side does want to work with you but because they are so overwhelmed and in the weeds of their business, they forget. You need to do the work for them and follow up. 

I recommend creating some sort of follow up system whether that be in your project management tool like Trello or Clickup or in a simple spreadsheet in Google Sheets. 

Stop missing out on working with dream clients and always, always follow up! 

Double tap if you have a system in place for this? 

#virtualassistantcommunity #workfromhome #virtualassistantmentor #businesssupport #freelancelife #virtualassistance
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