Are you looking to take your business to the next level and reach a wider audience? Well, you’re in luck because today we have a fantastic interview with the amazing Kayley Hamilton, a media expert who shares some valuable insights on pitching yourself in the media to grow your business. So grab a cup of coffee, a pen (I wrote a ton of notes), sit back, and get ready to learn how to shine in the media spotlight!
Click play below to listen to the full episode. 👉
Before we jump into all the golden nuggets in this episode, let’s take a moment to get to know our amazing guest, Kayley. She is an experienced media strategist and PR expert with years in the business helping entrepreneurs and businesses gain visibility and recognition through media features. Kayley understands the power of leveraging media platforms to reach wider audiences and establish credibility. With her guidance, many clients have achieved remarkable success and seen their businesses flourish. Now, let’s explore the insights Kayley shares in our chat!
Flipping Your Mindset: Bringing VALUE to the Media
Kayley emphasizes the importance of shifting our mindset when it comes to pitching ourselves to the media. Rather than approaching it with a mindset of entitlement or luck, she encourages us to view it as an opportunity to bring value to the outlet and its audience. By focusing on how we can contribute and share valuable insights, we increase our chances of securing media features that can truly make a difference!
The Power of Consistency
While getting featured in prestigious publications like Forbes may be an exciting goal, Kayley reminds us that consistency is key! While it’s tempting to believe that being featured in such prestigious outlets is the ultimate marker of success, Kayley shares a different perspective. She highlights the significance of consistency in media outreach. By being consistently present on various platforms and providing value, you can attract the attention of the right audience and create a snowball effect. Kayley shares an inspiring story about two sisters who started with smaller podcasts and articles, which eventually led them to be featured in Forbes. Consistency, coupled with a value mindset, is the key to unlocking those big opportunities!
The Power of Niche Audiences
In the search of media features, don’t overlook the power of niche audiences! While Forbes might be the dream, smaller publications and niche podcasts can be game-changers for your business. These outlets often have highly engaged audiences that are directly aligned with your target market. Kayley encourages us to embrace the potential of these platforms and the return on investment they can bring!
Connect with Kayley
You can find Kayley kayleymedia! She has all the resources for you…HERE!
Phew! We’ve covered a lot in this episode for great notes, but we’ve only covered a few of the insights Kailey shared during our chat! Click here to listen to the full episode. 👉
There you have it, friends! Pitching yourself in the media to grow your business is all about flipping your mindset, embracing consistency, and recognizing the power of niche audiences. Kayley’s insights have shed light on the importance of bringing value to the table and being open to opportunities!
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